Etsy for teens may be the ideal choice if your teen is considering launching a business. Etsy launched in 2005 as an e-commerce storefront for handmade items. They have remained true to their initial offeringof only selling items made by hand. Many teens have launched successful businesses on Etsy although no one would know the difference between a shop that is run by a minor and a shop run by a member over 18.
Summer is the perfect time for energetic and crafty teens to consider all the steps required to setting up an Etsy storefront. We have collected some talking points to share with your teen to make the process of considering everything involved in being an entrepreneur. To make it easy we have a checklist to consider if this is the right time and the right opportunity for your teen to start an online business.
12 Steps To Launching An Etsy Biz:
- An adult is responsible for the account since the teen is under the age of 18 is considered a minor. If you use PayPal it also requires the teen to be 18 to open an account. The parent, who is the responsible party, will have to open the PayPal account and link to the Etsy storefront their teen has opened.
- The parent will be required to have a credit card on file.
- All items sold in the store must be handmade.
- Consider the time it takes to produce items, fill the orders, process payments, package and ship items. Remember, the holidays may require even more time to fill orders if your products are popular as gifts. Teens deciding to sell on Etsy must consider the time involved to run a successful store.
- Make sure the name of your business reflects the product you sell in the store. Customers have to be able to find you. Clever names are just that, clever, but will that business name bring you customers if the name does not describe accurately what you have to offer? If you sell ceramic plates, do not call your business, Tabletoppers. That could imply anything from tablecloths to placemats to candleholders. A more specific name would be Kate’s Custom Dinnerplates.
- Accurately label your different products knowing that customers will be doing a keyword search looking for specific items. When you identify the products in the store, you will want to label them the way a future customer will try to find them. Etsy has a keyword tool on their Home Page.
- Be personable! If you are not excited about your product, do not expect customers to be either. Show your passion and personality. What makes your shop unique? List this in your Shop Owner Section. Remember to repeat some of those keywords that describe your product here as well.
- Be prepared to communicate. Your customers will have questions about colors, size, delivery date etc. You will need to respond to these promptly just as you would in a stand alone store.
- Consider the policies you want your customers to be aware of. You will have a section titled, Policies where you discuss forms of payment accepted, refunds, exchanges, shipping etc.
- Etsy will charge a fee to run your store on their e-commerce site. You should contact them to find out what their current charges are. Before you price your items you will want to factor this information into the price of the merchandise.
- Sales tax is collected in Direct Checkout. You will need to keep itemized records for tax purposes.
- Here are the Terms and Conditions: www.etsy.com/policy/terms Here are the Do’s and Don’ts: www.etsy.com/policy/dosdonts
There are numerous benefits to learning a business. On the job training is usually the best teacher. Although this seems like an extensive list, keep in mind thousands of people have successfully accomplished each step and had success selling online. This list if offered as a blueprint to guide your teen on starting a business by using an Etsy storefront. Good luck!